西贡五分彩

马来西亚的全案品牌VI设计

西贡五分彩 NAICHA,GUOCHA,MOCHAZHEILEIDEYIXIEYINPIN,XIANGXINHENDUORENDOUXIHUANHE。DANSHILAIZIMALAIXIYADECHAYINBUZHIDAONIMENYOUMUYOUHEGUO?DANXIAOCAOYOUXINGHEGUOYICI,NEIHAIYAOCONGZANMENJIECHUDEYIGEANZISHUOQI,ZHEIWEIKEHULAIZIMALAIXIYA,SHIYIWEICONGXIAOSHENGHUOZAIMALAIXIYADEHUAREN,FUMUSHITAIWANSHENGDE。YINCICONGXIAOJIUTEBIEXIHUANZHONGGUOWENHUA,BINGQIEXIHUANWOMENGUOJIADECHAYIN,SUOYIXIANGZAIMALAIXIYAKAICHUANGCHAYINPINPAI,QUMINGWEI“XITANG”。

YINWEIKEHUCENGJINGZAIWANGSHANGKANGUOXICAODEANLI,JUEZHEHENBUCUO,SUOYILAIDAOXICAOXIANGYAOZUOGEQUANAN。YINWEIKEHUXIHUANBEIJIXIONGHEZHONGGUOWENHUA,SUOYIYAOJIARUDAO“XITANG”PINPAINEI。CHUCIZHIWAI,MEIYOUBIEDEDONGXICANKAOLE。NG.....?MEISHI,XICAOYOUQIUBIYING,YUSHIXICAOCONGKEHUXUQIUDAOGUKEDEXUYAOZAIDAOPINPAISEDIAOHESHEJIDENGDUOGEFANGMIANLAIDAZAO“XITANG”PINPAI。YIXIASHIXICAOCONGDUOMIANLAICHANSHI“XITANG”PINPAIDESHEJIGUOCHENG!

一..品牌基调

SHOUXIANKEHUXIHUANZHONGGUOWENHUAHEBEIJIXIONG,SUOYIXICAOXUANZEBAISEWEIZHUSE,ZHONGGUOHONGWEIPEISE,YINWEIPINPAIMINGZI“XITANG”,RANGXICAOLIANXIANGDAOLEZHONGGUOGUSHIDEBAITANGCHENGQIN,YINCIYIZHONGGUOXISHIWENHUA,CHAWENHUAWEIJIDIAO,YONGZHEIXIETEYOUDEZHONGGUOYUANSUWEIGEDIAOZUOWEIPINPAIDINGWEI,ZAIJIEHELAIZIBEIJIXIONGDEDONGWUXINGXIANGJINXINGNIRENHUA,SUZAOYIGEYUWOMENTONGCIYUANDEKATONGXINGXIANGZENGQIANGQINGGANJIAOLIU,RANGPINPAIGENGJUYOUCHUANBOLIHEHUATIXING,BINGQIEGENGYIBEINIANQINGRENXIAI。

二..品牌文化定位

西贡五分彩 XIANZAIDECHAYINPINHENDUO,ZHULIUNAICHAPINPAIDADOULAIZITAIWAN,YUANLIAOWEIMOCHA,NAICHADENG;ZHULIUPINPAIDOUQIANGDIAOYUANLIAOZHENGZONGDIWEI,SHOUGONGZHIZUO;PINPAIMINGCHENGDOULEITONG;RENJUNXIAOFEIZAI15-60QUJIANBUDENG(CHENGSHIDIQUBUTONG,YINSHICHANGQUEDING);CHANPINTONGZHIHUAYANZHONG,XINGXIANGMOFANGYANZHONG,ZHUANGXIUFENGGELEITONGDENGZHEIYANGDEWENTICUNZAIHENDUO,YINCIYAOXIANGZAIRUCIDUODEPINPAIZHONGTUOYINGERCHU,JIUYAOZHAODAOZIJIDETEDIAN,ZHAODAOZIJIDEPINPAIDINGWEI。

XIANRUJINDERENSHENGHUOFANGSHIDUOZHONGDUOYANG,NENGZUOXIALAIHEYIBEICHA,XIANLIAOJIJUYESHIYIZHONGFANGSONGXINQINGDEFANGSHI,ZAIXUANXIAODECHENGSHINENGYOUYIJIAZHEIYANGDECHAYINDIANYESHIBIEYOUYIFANFENGWEI,ZHENDUIZHEIZHONGQINGKUANG,WOMENYESHIBAZHUYAODEXIAOFEIRENQUNDINGZAI23-35SUIZUOYOU,ZHEIXIERENQUNSHISHEHUIDEDINGLIANGZHU,NEIXINYOUSHIHOUHUIJIAOZAO,XUYAOSHENHUXI,FANGQINGSHENTI,HEDIANTIANPIN,HUIHENYOUMANZUGAN。ZAIXIUXIHEDONGXIDESHIHOU,WOMENDOUXUYAOKANDIANSHU,KANDIANZAZHI,HUOZHEKANXIESHIPIN。XICAOCONGZHEIFANGMIANZHESHOU,ZAI“XITANG”DEDIANNEIJIARUZHONGGUODEKANWU,JIESHAOZHONGGUODEWENHUA,RANGMALAIXIYADEBENDIRENLEJIEZHONGGUO,RANGHUAREN,HUAYIHEHUAQIAODUOLEJIEZHONGGUOWENHUA。ZHONGGUOWENHUALISHIYOUJIU,ERXISHIWENHUAZUOWEIZHONGGUOWENHUAZHONGDEYIYUAN,LIYINGBEIRENSUOSHUZHI。ZHANGCIYIWANG,XIHUANZHONGGUOWENHUADERENQUNHUIBA“XITANG”DANGZUOYIGETESHUDEDIDIAN,HUOXIUXI,HUOXUEXI,HUOGANSHOU。MEIYOUJIECHUGUO“XITANG”DERENYINHAOQIXINYEHUILAICIJINXINGGUANMO,KELIULIANGDUOLEYIHOU,JIUHUICUNZAIXINZHIGUKESHENZHISHIGOUMAIZHE。RANGXIAOFEIZHETIYAN“HUANJUYITANG,JUZAIXITANG”DEXIQING!

ZONGJIE:MALAIXIYACHAYINDIAN+ZHONGGUOXISHIWENHUA=XITANGPINPAIWENHUA

三..品牌形象

西贡五分彩 PINPAIXINGXIANGYIWEIZHEPINPAIYINGXIANGLI,YINWEIGUKEXIHUANBEIJIXIONG,SUOYIXICAOYIBEIJIXIONGWEIYUANXING,BAQINIRENHUA,ZUOWEIZHUYAOPINPAIXINGXIANG,LINGWAIDEZHONGGUOYUANSUDENGLONG,MUDANHUA,BANGUFENGZHUANGXIUFENGGEDENGZUOWEIPINPAIXINGXIANGERTIDUI。

ZHUTIXINGXIANG:RENWUDINGWEI——BEIJIXIONG

             :QINGGANNIUDAI——MUDANHUA,XITANG

QIFENDAPEI:HUANJINGYUANSU——ZHONGSHIPINGFENG,HONGSHA,DENGLOU,LAZHU,BAOZHEN,HONGSHUANGXIDENG

             :ZHUANGXIUCAIZHI——HUANBAOMU,BUXIUGANGCAIZHI,BOLI    

CHANPINXINGXIANG:CHANPINTEDIAN——SHOUTUIBAOKUAN【SANGUODAZHENZHUNAICHA】(HUIJIZHONGGUO,MALAXIYA,RIBENSANGUOTEDIANERCHENG)         

XICAOZAIYONGZHEIXIEYUANSUWEI“XITANG”DAZAOCHAOJIPINPAIIP,XIANGBIYUQITAPINPAIZAIJIANGCHUNSHOUGONG,YUANCHANDI,YUANLIAODENGWEITEDIANZUOWEIYOUSHI,“XITANG”GENGJUYOUSHIDAIDAIBIAOXING。“XITANG”DEPINPAIMUBIAOSHI:TONGGUOHUANJING,WENHUA,CHAYIHUABIAOXIANTUCHUPINPAI;LIYONGRENWEIIPXINGXIANGYUGUKEJIANLIQINGGANLIANJIE;TIGAOSHENGHUOLEQU,GAISHANDANDIAOSHENGHUO,ZENGJIAWENHUASUYANG,RANGSHENGHUOBIANDEXIYIDIAN!

ZUIXIAMIANWEI“XITANG”CHUANGJIANDEPINPAIXINGXIANG“XITANGXIONG”TUPIAN。

四..品牌logo

XITANGDEWENHUALINIANSHIYAOCHUANCHENGZHONGGUOXISHIWENHUADEJINGSUI,TICHU“YONGZUIHAODEYUANCAILIAO,ZUOZUIFUHESHICHANGDENAICHA,SUZAOZUISHENGDONGDEXIUXIANHUANJING”WEIFAZHANLINIAN,JIANGZHONGSHIXISHI,ZHONGSHICHAWENHUADENGJUYOUDAIBIAOXINGDEZHONGGUOWENHUARONGHUIGUANTONG,XIANGSHIJIEZHANSHIYIGEGAODUANSHISHANGDEZHONGGUOCHAYINPINPAIXINGXIANG。ZAIXICAOSHEJI“XITANG”logoDESHIHOUYEJIANGZHONGGUOWENHUARONGRUJINQU,logoNEIBUSHIYOU“XITANG”ERZIBIANXINGERLAI,HECHENGXIANGYIGE“XI”,FENKAIJIUSHI“TANG”,FEICHANGJUYOUDAIBIAOXING。logoLIANGGE“TANG”DETUANYEXIANGLIANGGEGUDAIJIEHUNBAITANGSHIDEQINGJING,SHANGFANGXIANGSHILIANGGEXINRENDEGUDAITOUSHI,DAIYOUGUFENGQIXI。ZHENGGElogoXINGXIANGHAOSIYIGEYINZHANGGAICHUHOUDEZHUANGTAI,JUYOUXIANDAIGAN,YUYIHUNLIHOUDEZHENGMING!XISHANGJIAXI,FUSHANGJIAFU。

五..品牌空间设计

现代很多茶饮店都是快消费的,顾客买完饮品就走了,快节奏的生活让人们失去了很多趣味。于是喜草试着想让生活慢下来,为”喜堂“品牌进行空间设计西贡五分彩,空间内所需风格要用中国古风元素,这不仅会增强品牌形象的影响力,还会让人们对中国文化有更深的见解。良好的视觉效果更能带给顾客绝妙的消费体验,舒适的环境也会让顾客对店面恋恋不舍,一张舒服的椅子,一个轻松的聊天环境,加上一杯或口感清醇,或丝丝润滑,或冰凉解渴的饮品,还能有谁不喜欢?

一个好的品牌设计绝非一朝一夕,“喜堂”品牌的打造不仅仅适用于现况,也能在未来有所建树,从奠定品牌基调,品牌logo设计品牌形象设计,品牌元素的运用,到品牌文化的定位等等,每一步的走向,喜草都是有用意的,都是在全力的打造一个超级IP品牌,包括品牌的VI设计产品包装设计,网站设计等一系列的品牌设计服务。总之,无论品牌怎样设计,最后面向的都是顾客,一切都要围绕顾客展开讨论并实施。




西贡五分彩 .........未完待续

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